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✅ 1. Optimize Your Amazon Listing

This is your foundation. Without this, no promotion will work.

• Title & Subtitle: Use keywords readers are searching for, but keep it natural and catchy.

• Book Description: Make it compelling, easy to skim (use bullet points and bold), and emotionally engaging.

• Backend Keywords: Add 7 phrases (not single words) that readers might type when looking for your book.

• Choose the Right Categories: Pick niche categories to rank faster and get a “Best Seller” tag.

• High-Quality Cover: People do judge books by their covers.

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✅ 2. Use Amazon Ads (AMS)

• Start with Sponsored Products using auto-targeting.

• Then run manual ads targeting competitor books and relevant keywords.

• Set a low daily budget to test ($5–$10/day), then scale what works.

✅ 3. Run a Book Launch or Discount Campaign

• Use Kindle Countdown Deals or make the eBook free for 5 days (if in KDP Select).

• Pair this with social media promotion, book promo sites, or email newsletters (like Freebooksy, BookBub, BookSends).

How to promote a Amazon book in the USA Market 2nd step

 

✅ 4. Get Book Reviews Ethically

• Ask early readers, bloggers, or ARC reviewers.

• Use services like BookSirens or StoryOrigin to find readers in your genre.

• Always follow Amazon’s review guidelines.

✅ 5. Promote on Social Media & Niche Communities

• Post on Facebook groups, Reddit, and Quora where your target audience hangs out.

• Create short videos or teasers for Instagram Reels, YouTube Shorts, or TikTok (BookTok is powerful).

• Share valuable content around your book’s topic, not just sales posts.

✅ 6. Build or Use an Email List

• Collect emails through a free lead magnet or reader magnet (like a free chapter).

• Promote the book to your list before and after launch.

• If you don’t have a list yet, consider partnering with someone who does.

✅ 7. Submit to USA-Based Book Promotion Sites

Some effective platforms for the U.S. market include:

• BookBub

• Freebooksy / Bargain Booksy

• ENT (Ereader News Today)

• Robin Reads

• Kindle Nation Daily

✅ 8. Work with Influencers or Book Bloggers

• Reach out to bookstagrammers, book bloggers, and YouTube reviewers who focus on your genre.

• Offer them a free copy and create a relationship for future books.

✅ 9. Use Goodreads Smartly

Set up your author profile.

Run a Goodreads Giveaway (for U.S. readers).

Add your book to relevant genre lists and engage with readers.

✅ 10. Be Consistent

Book marketing is a long game. The U.S. market is competitive, but with consistency and testing, your book can gain real traction.